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SHAWN MENDES


DEMOGRAPHIC BREAKDOWN OF HIS SOCIAL FOLLOWERS, THEIR ENGAGEMENT AND YEAR OVER YEAR GROWTH

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SHAWN MENDES


DEMOGRAPHIC BREAKDOWN OF HIS SOCIAL FOLLOWERS, THEIR ENGAGEMENT AND YEAR OVER YEAR GROWTH

SHAWN’S VIDEOS CONSISTENTLY DELIVER STRONG ENGAGEMENT:

4.14 BILLION views/streams all platforms
7.63MM+ combined subscribers Youtube /Vevo
"Treat You Better," his last music video generated 3MM views on its’ first day alone
Acoustic videos have generated as many as 30MM+ 

 

THE 18-35 YEAR OLD DEMO IS THE LARGEST ACROSS ALL CHANNELS AND THE MOST ENGAGED:

50% OF SHAWN’S SOCIAL FOLLOWERS ARE BETWEEN 18-35
FACEBOOK POSTS, ON AVERAGE, GENERATE BETWEEN 10-14% ENGAGEMENT
INSTAGRAM POSTS, ON AVERAGE, GENERATE 10% ENGAGEMENT

 

SHAWN'S SOCIAL FOLLOWING ALSO DELIVERS
GENERATION X

12% of his social following ARE between 35-45

 

SHAWN’S YEAR OVER YEAR GROWTH ACROSS ALL HIS SOCIAL CHANNELS HAS REACHED 100%:

COMBINED SOCIAL REACH TOTALS TO 41.9MM
INSTAGRAM FOLLOWING INCREASED FROM 5MM TO 19MM (OCTOBER 2015-March 2017)
TWITTER FOLLOWING INCREASED TO FROM 4MM TO 9MM (OCTOBER 2015-March 2017)
FACEBOOK FOLLOWING INCREASED FROM 2.2MM TO 6MM (OCTOBER 2015-March 2017)

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SHAWN MENDES


DEMOGRAPHIC BREAKDOWN OF HIS TICKET BUYERS

SHAWN MENDES


DEMOGRAPHIC BREAKDOWN OF HIS TICKET BUYERS

SHAWN'S TICKET-BUYERS:
GENERATION X

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